The Trust Ladder: Guest to Expert
Everyone starts as a consumer with free tool access. Build credibility to unlock contribution. Get verified to become an expert. Clear path, clear benefits.
The 4 Levels of the Trust Ladder
Level 1: Guest (Before Signup)
You can read marketing pages, explore our philosophy, understand stakeholder benefits. But can't access platform features yet.
Access: Marketing pages, blog posts, philosophy pages
Can't: Use tools, see content, browse profiles
Level 2: Consumer (After Signup)
Immediate access to all tools and community knowledge. No profile required. Start benefiting from day one.
✓ Use All Tools:
- • FCR calculator
- • Market price data
- • Feed projections
- • Mortality tracker
✓ Browse & Learn:
- • Read all stream content
- • Browse verified vets
- • Discover suppliers
- • Join conversations
Requirements: Just sign up (free, 30 seconds)
Can't: Post content, ask questions, answer questions
Level 3: Contributor (Verified Identity + Network)
Everything from Level 2, PLUS ability to contribute content, ask questions, and build your reputation.
Requirements to Reach Level 3:
- Phone number verified (you're a real person, not a bot)
- Address with geo location verified (you're part of the community)
- Minimum 5 connections (you're engaged, not hit-and-run)
- 80% profile completion (people can judge your credibility)
✓ What You Can Do:
Ask questions, post articles, answer queries, comment on content, build your reputation through contributions.
Level 4: Verified Expert (PTIC Verified)
Everything from Level 3, PLUS blue verified badge, higher visibility in search, expert Q&A priority, and thought leadership status.
Requirements for Verification:
- All Level 3 requirements (verified, connected, complete profile)
- Professional credentials uploaded (BVSc, MVSc, certifications)
- PTIC manual review (degrees validated, credentials checked)
✓ Expert Benefits:
Blue verified badge on profile, higher search rankings, expert Q&A priority, increased visibility, thought leadership status.
Typical Journey Timeline
Day 1
Level 2 (Consumer)
Week 1
Build 5 connections
Week 2
Level 3 (Contributor)
Week 3-4
Level 4 (Verified Expert)
Start at Level 2. Climb to Expert.
Everyone begins with free tool access. Build credibility at your own pace. Reach expert status when you're ready. Clear path, clear benefits at every level.
Begin Your Journey - Level 2 Awaits