Build a Network That Actually Helps
Connections are 2-way relationships (both approve). Following is 1-way (instant). Learn when to use each and how to build a quality network of 50-100 professionals.
Connections vs Following: When to Use Each
Connections (2-Way)
Like LinkedIn. You send request. They accept. Now you're mutually connected.
When to Use:
People you know, peers in your region, potential collaborators
Benefits:
Can message directly, see each other's content first, mutual trust signal
Best Practice:
Build 50-100 quality connections (not 1,000 random people)
Following (1-Way)
Like Twitter/Instagram. You follow instantly. No approval needed. See their content.
When to Use:
Experts you want to learn from, businesses you're interested in, thought leaders
Benefits:
See their content in your feed, learn from their expertise, no relationship needed
Best Practice:
Follow experts, upgrade to connection when relationship builds
Pro Tip: Start by following experts (learn). Build connections with peers (collaborate). Aim for 50 quality connections in your first 3 months.
Your Network is Your Net Worth
50 quality connections give you market intelligence, expert access, and business opportunities. Start building relationships with people who understand your challenges.
Start Connecting with Professionals