The Story Behind the Platform
This didn't start with a business plan. It started with a veteran farmer's plea, a mother's sacrifice, and a debt that needed to be repaid.
"We lose thousands of birds to heat stroke. The information exists—somewhere in WhatsApp groups, somewhere with experts we cannot reach."
— Mr. Singaraj, Veteran Farmer
PTSE 1st Edition, June 29, 2024, Namakkal
That moment changed everything. A respected industry leader—30+ years in poultry, founding chairman of Ponni Group, NECC Namakkal chairman—standing before 800 stakeholders, articulating the pain of an entire industry.
But this story actually begins earlier. In a rural village in Tamil Nadu, where a mother raised hens to fund her son's education. Where backyard poultry made possible what seemed impossible: sending a village boy to College of Engineering, Guindy.
That boy built corporate ERPs internationally. Founded PoultryCare ERP, now serving 35+ enterprise clients across 8 countries. But he never forgot the birds that raised him. And when COVID brought him home to see his friend Prabharan managing 7 lakh birds on paper—a decade-long technology gap became impossible to ignore.
Mission
Every farmer deserves fair prices. Every vet deserves recognition. Every business deserves trust. We're building the platform that makes this possible.
Vision
A world where every poultry professional—from backyard farmers to commercial operations—has access to knowledge, tools, and community that enable success.
Values
Fairness through transparency. Trust through verification. Growth through collaboration. Free because of mission, not monetization.
Where We Are Now
As of November 2025: PoultryCo is 20% complete with foundation set, authentication working, and core features being developed by 5 computer science students from KSR College alongside a dedicated team.
What's Live:
- Marketing website (this site)
- Authentication systems (email, Google, LinkedIn, OTP)
- Database infrastructure (Supabase, AWS SES)
Coming Soon:
- Profile system (consumer to contributor journey)
- Networking features (connections, discovery)
- Stream and messaging (knowledge sharing)
Public Launch: February 2026, PTSE 3rd Edition
Promise made publicly. Accountability to the industry. Delivering as committed.
Building Together
Farmer Associations
TNPFA, BCC, PFRC partnered for farmer reach and ground validation
Government Support
StartupTN backing provides credibility and institutional support
Academic Partnership
KSR College students building platform, learning real-world development
Explore Deeper
Full Origin Story
From backyard birds to digital platform. The complete 5-act narrative of how PoultryCo came to be.
Read complete story →Letter from the Founder
A personal note on why this platform exists. The debt to mother's birds. The obligation to serve.
Read personal letter →About PTIC
PoultryTech Innovation Council. Section 8 non-profit. The ecosystem vision enabling free transformation.
Learn about PTIC →This is Just the Beginning
From one farmer's plea to a platform for thousands. From backyard birds to digital transformation. From individual struggle to collective strength. Join us in writing the next chapter.
Be Part of the Transformation